"If I could just be like them"
How much time do you waist on a daily basis scrolling endlessly through masses upon masses of data? Images, links, videos, tweets, sayings, famous quotes or talked out loud to yourself.
We have all experienced this trying to come up with our own quotes or life moto’s wishing you were like that person or hoping to God that your business would land that competition entry for funding but never really getting anywhere.
I’m going to lend some wise words my Dad used to share with the 10-year-old Smart Hopewell. He would say:
“Son! If you lose, you try and try and try and you try again” or
“Son! You are a leader, not a follower”.
Looking back at those moments in time it’s easy to laugh at myself or make others laugh sharing that story, but the truth is that I honestly heald steadfast to those words the older I got. And they are even more applicable now being my own boss and running my own business in a fast-paced oversaturated world where enough is never truly enough. But if that’s the case then —
How do I make my business stand out from the crowd?
Good question! The answer is very simple. Be your self. But come on Smart! surely it’s not that simple if it was everyone would be successful right? And I would say yes. But also no. There are two important features to this question that I would like to address and I hope you’ll stick with me as I explain them.
- Being yourself in Business
This is part of my own strategy and I regularly share this with all my clients. It’s critical for you as a business or an individual selling a product which is in essence yourself. And the fastest way to share business to business or business to consumer. There is a story behind your skill, craft or service and that matters. Many successful brands know this and own their individuality and this is reflected in their marketing strategy. Mc Donalds, for example, follows the beat of their own drum. And the same goes for brands such as KFC or Burger King. They enjoy their unique styles of food, each may “borrow” ideas or inspiration but they can only reflect their individual identities.
If you want to improve your odds of generating leads that move towards successful business then do what you do best. Don’t worry about what your competitor is doing aside from understanding what kind of product their offering and who they are offering it to. This is important to know if you plan on stepping into the same business neighbourhood.
2. Think outside the box
From my experience when starting your own business it’s important to remember that there is no one size fits all. What you have is unique and there is always a community out there that wishes they were represented whether they desire the perfect product to solve their problems or the perfectly baked loaf of bread each is unique and has its own qualities and a story to tell.
You! That’s right the super special ingredient is you. It’s important for your clients or customer to sense that you relate with their concern and have a solution to cure it.
If you’re still scratching your head and nothing is making sense. Here is a short video I’ve prepared breaking down many of the points I mentioned earlier.
Remember that saying: “Rome wasn’t built in a day”? Well, it’s true! Success doesn’t just happen overnight. If the quickest 24-hour success required careful planning or strategy to an extent. But comparing yourself doesn’t help. In fact, it just makes you feel worse about yourself.
You are unique! You can make it! You can do the impossible!
Thanks for reading if you find yourself needing that little bit of extra support feel free to check out RL meetups Simple Labs or join us for an online event coming really soon! 🙌